Improving the innovation of Management of Industrial Marketing

被引：0
|
作者：
Han, XM
机构：
来源：
NEW TRENDS OF INDUSTRIAL ENGINEERING AND ENGINEERING MANAGEMENT IN NEW CENTURY | 2001年
关键词：
Industrial Marketing; implement;
D O I：
暂无
中图分类号：
T [工业技术];
学科分类号：
08 ;
摘要：
The article is concerning with the Management of Industrial Marketing in China. Firstly there is analyses on the influence of Informational Technology upon the systems of Industrial Marketing and the change of the structure of Management of Industrial Marketing in China. As China is progressing in the Industrialization stage and meets with the informationization, now concept and new strategy and tactics on Management of Industrial Marketing in China is emerged and discussed. It is also shown some implement in the enterprise in China, such as channel and customer relationship management.
引用
收藏
页码：773 / 776
页数：4
相关论文
共 50 条
  • [31] INDUSTRIAL MARKETING IN THE CONTEXT OF INNOVATION DEVELOPMENT: REVIEW AND RESEARCH AGENDA
    V. Solovyov, I.
    ROSSIISKII ZHURNAL MENEDZHMENTA-RUSSIAN MANAGEMENT JOURNAL, 2022, 20 (03): : 413 - 440
  • [32] Innovation Management Characteristics of Industrial Enterprises
    Nechaev, Andrey S.
    Bovkun, Aleksandr S.
    Zakharov, Sergey V.
    PROCEEDINGS OF THE 2017 INTERNATIONAL CONFERENCE QUALITY MANAGEMENT,TRANSPORT AND INFORMATION SECURITY, INFORMATION TECHNOLOGIES (IT&QM&IS), 2017, : 556 - 559
  • [33] INNOVATION MANAGEMENT FOR AN INDUSTRIAL-PRODUCT
    HORSMANS, JW
    RESEARCH POLICY, 1979, 8 (03) : 275 - 283
  • [34] Specifics of Project Management on Industrial Innovation
    Mezhov, Stepan
    Mylnikov, Leonid
    PROCEEDINGS OF THE 6TH INTERNATIONAL CONFERENCE ON APPLIED INNOVATIONS IN IT, VOL 6, 2018, 6 : 103 - 108
  • [35] Improving marketing communication & innovation strategies in the small business context
    Wright, LT
    Narrow, C
    SMALL BUSINESS ECONOMICS, 2001, 16 (02) : 113 - 123
  • [36] Improving Marketing Communication & Innovation Strategies in the Small Business Context
    Len Tiu Wright
    Clive Narrow
    Small Business Economics, 2001, 16 : 113 - 123
  • [37] Knowledge Management in Industrial Service Innovation
    Mittila, Tuula
    Aramo-Immonen, Heli
    IFKAD - KCWS 2012: 7TH INTERNATIONAL FORUM ON KNOWLEDGE ASSET DYNAMICS, 5TH KNOWLEDGE CITIES WORLD SUMMIT: KNOWLEDGE, INNOVATION AND SUSTAINABILITY: INTEGRATING MICRO & MACRO PERSPECTIVES, 2012, : 489 - 502
  • [38] Relationships and networks as examined in Industrial Marketing Management
    Naude, Peter
    Sutton-Brady, Catherine
    INDUSTRIAL MARKETING MANAGEMENT, 2019, 79 : 27 - 35
  • [39] Purchasing and supply management in an industrial marketing perspective
    Johnsen, Thomas E.
    INDUSTRIAL MARKETING MANAGEMENT, 2018, 69 : 91 - 97
  • [40] INDUSTRIAL MARKETING MANAGEMENT AND CONTROLS - WILLIAMS,LA
    DOCKER, JN
    JOURNAL OF MANAGEMENT STUDIES, 1968, 5 (02) : 246 - 250
12345