Improving the innovation of Management of Industrial Marketing

被引：0
|
作者：
Han, XM
机构：
来源：
NEW TRENDS OF INDUSTRIAL ENGINEERING AND ENGINEERING MANAGEMENT IN NEW CENTURY | 2001年
关键词：
Industrial Marketing; implement;
D O I：
暂无
中图分类号：
T [工业技术];
学科分类号：
08 ;
摘要：
The article is concerning with the Management of Industrial Marketing in China. Firstly there is analyses on the influence of Informational Technology upon the systems of Industrial Marketing and the change of the structure of Management of Industrial Marketing in China. As China is progressing in the Industrialization stage and meets with the informationization, now concept and new strategy and tactics on Management of Industrial Marketing in China is emerged and discussed. It is also shown some implement in the enterprise in China, such as channel and customer relationship management.
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页码：773 / 776
页数：4
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