Intangible Assets Management and Evaluation: Evidence from SMEs

In recent decades, intangible assets have become crucial to competitiveness, not only for large companies, but also for small and medium-sized enterprises (SMEs). Despite the existence of multiple methods and techniques for measuring firms' intangible assets, few practical applications are described in the literature, particularly in the context of SMEs. Thus, the objective of this study is to develop a modular, multi-purpose, forward-looking tool and test it in three small firms in Italy. The results of our analysis show that the model's application in the companies was useful in enhancing managers' awareness about intangible assets and in improving the management of these assets.