Research on Japanese Tourist Psychology in Chinese Tourism Market: Based on the Psychological Needs of Japanese Tourists

Since the reform and opening up, tourism in China has made rapid development during the past 30 years, especially in inbound tourism. It has gradually formed a relatively stable source markets. Among the overseas tourists from nearly 200 countries and regions since the 1980s, the amount of Japanese tourists has always been on top. However, the share of China is shrinking in Japanese overseas tourism market since 1996. Due to history and territory difference between China and Japan, the interests of Japanese tourists toward China gradually changed. From the perspective of Japan's national Condition and its unique cultural psychology, this paper analyses the Japanese tourists' psychological characteristics and development trend in China's inbound tourism market based on their psychological needs.