23andMe: how to make (a lot of) money out of your customers

被引：6

作者：

Jordan, Bertrand ^{[1
,2
]}

机构：

[1] Aix Marseille Univ, UMR ADES 7268, EFS, CNRS,Espace Eth Mediterraneen,Hop Adultes Timone, F-13385 Marseille 05, France

[2] CoReBio PACA, F-13288 Marseille 09, France

来源：

M S-MEDECINE SCIENCES | 2015年 / 31卷 / 04期

关键词：

D O I：

10.1051/medsci/20153104020

中图分类号：

R-3 [医学研究方法]; R3 [基础医学];

学科分类号：

1001 ;

摘要：

The announcement of several deals between the DTC genetics firm 23andMe and Genentech, Pfizer and other corporations reveals the real business model of the company: selling access to sets of characterized patients for targeted drug development. This may be a useful strategy, but it raises a number of questions concerning the privacy of the company's customers and also of adequate compensation when they become valuable currency.

引用

页码：447 / 449

页数：3

共 49 条

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