Urban regulations for whom? The case of the new Parque Donado-Holmberg neighborhood, City of Buenos Aires, Argentina

The Parque Donado Holmberg neighborhood is the new public-private real estate development in the northern part of the city of Buenos Aires (Argentina). It is located on the old pattern of the neverbuilt Highway 3, designed during the last military dictatorship. The current project promoted by the local government plans to "rebuild" the plot in order to condition the neighborhood and sell public domainproperties. The objective of this article is to analyze the impact that the modification to urban regulations and the territorial restructuring introduced by Law 3.396/09 had in the process of urban renewal deployed in sector V of the neighborhood. The main hypothesis points out that these changes underscore a policy that promotes processes of urban renewal with gentrifying consequences in the neighborhood. Finally, the methodological strategy is qualitative, based on non-participant observation in the neighborhood, conducting in-depth interviews with key informants and on the revision of secondary sources from public and private organizations.