Wellness Brand in Personal Internet-blogs and Social Networks

被引：1
|
作者：
Sidorova, Irina G. [1 ]
机构：
[1] Volgograd State Med Univ, 1 Pavshikh Bortsov Sq, Volgograd 400131, Russia
来源：
INTERNATIONAL SCIENTIFIC AND PRACTICAL CONFERENCE CURRENT ISSUES OF LINGUISTICS AND DIDACTICS: THE INTERDISCIPLINARY APPROACH IN HUMANITIES AND SOCIAL SCIENCES (CILDIAH-2019) | 2019年 / 69卷
关键词：
D O I：
10.1051/shsconf/20196900107
中图分类号：
G40 [教育学];
学科分类号：
040101 ; 120403 ;
摘要：
The article deals with the brand of 'wellness' on the basis of hypertexts of personal Internet communication. The author focuses on wellness-concept branding in Russian and English texts of personal blogs and social networks. The author has concluded that the hypertextual medium of personal Internet discourse is an efficient genre platform to influence the targeted audience, to make a search for wellness followers, having simple, convenient and necessary tools to promote the healthy life style, to increase the number of clients of health centres, spa and fitness centres and wellness-industry, in general.
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页数：4
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