Sustainable strategic management and market effectiveness of enterprises

被引:3
|
作者
Witek-Crabb, Anna [1 ]
机构
[1] Wroclaw Univ Econ, PL-53345 Wroclaw, Poland
关键词
sustainable strategic management; participation; strategy model; effectiveness; IMPLEMENTATION;
D O I
10.1016/j.sbspro.2012.09.1068
中图分类号
C93 [管理学];
学科分类号
12 ; 1201 ; 1202 ; 120202 ;
摘要
The aim of the research was to examine the relationship between two phenomena: sustainability of strategic management practices and market effectiveness of enterprises. Major research questions to which answers were sought were: Is there a correlation between the level of sustainability of strategic management practices and market effectiveness of enterprises? What is the relationship between market effectiveness and various manifestations of sustainability of strategic management: participation in strategy formulation, flexibility of strategic management process, stakeholder oriented mission statements, values and goals? The research conducted on a sample of 150 Polish enterprises showed a significant positive correlation between the level of sustainability of strategic management practices and market effectiveness of enterprise. (C) 2012 Published by Elsevier Ltd. Selection and/or peer-review under responsibility of the 8th International Strategic Management Conference
引用
收藏
页码:899 / 905
页数:7
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