Factors Affecting Customer's Interactions with E-Bank: An Empirical Analysis in china

被引：0

作者：

Zhang Guozheng ^{[1
]}

Zhou Faming ^{[1
]}

Luo Jian ^{[1
]}

机构：

[1] Hunan Agr Univ, Sch Business, Changsha 410128, Hunan, Peoples R China

来源：

NEW DEVELOPMENT OF SERVICES MARKETING AND MANAGEMENT IN THE ERA OF GLOBALIZATION | 2008年

关键词：

Affecting Factors; Customer Interactions; E-Bank;

D O I：

暂无

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

This paper empirically explores the major considerations interacting with e-bank and systematically measures factors affecting customer's interactions with e-bank services. The results showed that customer trust had the strongest relationship for users' intention to process transaction online. The second important affecting factor of interaction intention is perceived usefulness, following by ease of use and perceived Security. The findings in this study are useful for e-bank vendors to understand what factors affect customer's interactions with e-bank so as to acquire and retain customers.

引用

页码：28 / 32

页数：5

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