Research on Sports Sponsorship Effectiveness

被引：0
|
作者：
Yu, Hailang [1 ]
Tan, Qinyu [1 ]
机构：
[1] Sichuan Univ, Sch Business, Chengdu, Sichuan, Peoples R China
来源：
PROCEEDINGS OF THE 3RD INTERNATIONAL CONFERENCE ON ECONOMICS, MANAGEMENT, LAW AND EDUCATION (EMLE 2017) | 2017年 / 32卷
关键词：
sports sponsorship effectiveness; effect factors; effectiveness evaluation;
D O I：
暂无
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
With the vigorous development of sports sponsorship market, sports sponsorship has increasingly become an important means of communication to enhance the image of enterprises and highly achieve the enterprise goals. Based on the analysis of the sports sponsorship effectiveness and the impact factors of sports sponsorship effectiveness, this paper establishes the sports sponsorship effectiveness evaluation mode from three perspectives, that is, from customers' perspective, from cooperative perspective, from social benefits perspective.
引用
收藏
页码：472 / 476
页数：5
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