Classification and Trends in Developing Digital Services In Russian Federation

被引:0
|
作者
Danilchenko, Yury [1 ]
Fedorova, Natalya [1 ]
Iushkova, Liudmila [2 ]
Korepanova, Evgenia [3 ]
Savelyeva, Marina [3 ]
机构
[1] Siberian Fed Univ, Reshetnev Siberian State Univ Sci & Technol, Krasnoyarsk, Russia
[2] Krasnoyarsk State Agrarian Univ, Siberian Fed Univ, Krasnoyarsk, Russia
[3] Reshetnev Siberian State Univ Sci & Technol, Krasnoyarsk, Russia
关键词
segmentation; classification; digital landscape; digital services; marketing metrics; digital development index; digital literacy index; co-branding; co-marketing;
D O I
暂无
中图分类号
F [经济];
学科分类号
02 ;
摘要
The article defines a number of indicators for assessing the development of the digital market, and groups the digital services offered to consumers in the Russian Federation. The main trends and directions of development of the digital services market in the consumer sector are outlined.
引用
收藏
页码:4608 / 4615
页数:8
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