Analysis on the Antecedents of Low-carbon Technology Adoption in Households: A Conceptual Model

With the pressure of global climate warming, almost every country has set its goal to reduce carbon emissions, and one of the most useful ways is to make low-carbon technologies adopted widely in households. This article analyzes the antecedents of low-carbon technology adoption in households, which are low-carbon orientated policy of government, individual-level consciousness and feedback, and addresses how policies affect the household adopting intention of low-carbon technologies by individual-level factors. It also shows that the different length of time, content and information presentation ways of feedback etc. have different effects on intentions. According to the relative theories of environmental psychology and new technology adoption, we establish a conceptual model.