Evaluation Methods of Innovation Capability of Digital Publishing Enterprise

On the basis of combing the concept and connotation of enterprise innovation capability, combining the digital publishing conception with the production process, the thesis put forward a connotation of innovation capability on digital publishing enterprises, which are shown in each node of the whole process, specifically including innovation capabilities in digital publishing technology, products, channels, service and terminals as well as innovation capabilities of marketing and organization management. The evaluation system of innovation capability of digital publishing enterprises is constructed, which contained four aspects: product innovation capability, technology innovation and learning capability, marketing capability and organization management capability.