The struggle for healthy eating is a nascent social movement that represents active resistance to the hostile food environments created by multinational food and beverage corporations. Using a political economy approach and leveraging Winson's [2013. The industrial diet: the degradation of food and the struggle for healthy eating. Vancouver: UBC Press] concepts of dietary regimes and the industrial diet, this paper will examine the strengths and limitations of Brazil's new dietary guidelines and discuss its role as a precursor to a new dietary regime that incorporates social justice and sustainability.