Maps for fun and profit: One small company's experience

This paper offers a review of the activities of Stirling Surveys, a small cartographic publishing company based in Stirling, Scotland. Established in 1987, the company produces maps for a range of clients in addition to publishing their own maps under the Footprint imprint. Meeting the needs of different map users in an effective way is central to the design and production of these maps. The demands of a small publisher operating in a niche market are also considered.