The effect of animated pictures on managerial information processing and decision making

被引：0
|
作者：
Meyer, JA
Fiedler, L
机构：
来源：
ZEITSCHRIFT FUR ARBEITS-UND ORGANISATIONSPSYCHOLOGIE | 1996年 / 40卷 / 03期
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D O I：
暂无
中图分类号：
B849 [应用心理学];
学科分类号：
040203 ;
摘要：
This article provides a survey on previous research on the influence of visual information displays on managerial information processing and decision making. This article describes a recent experiment, in which a marketing decision making process is simulated, and the influence of animated visual displays (computer animation) is investigated. The results: animated visual displays are not generally superior to tables or static visual displays, and in most cases, they are even inferior.
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页码：138 / 143
页数：6
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