This paper enlightens the reader about one of the most popular methods to value public goods: the contingent valuation method. The emphasis is on questionnaire design, which is critical to overall results. An example is presented in order to help the reader to understand the methodology. We address grateful acknowledgments to Ontario Parks, Ontario Ministry of Natural Resources for the resources provided for this study.
DONG Xuewang ZHANG Jie ZHI Ruizhi ZHONG Shien LI Min Department of Land Resources and Tourism Sciences Nanjing University Nanjing China School of Economics and Management Zhejiang University of Science and Technology Hangzhou China
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DONG Xuewang ZHANG Jie ZHI Ruizhi ZHONG Shien LI Min Department of Land Resources and Tourism Sciences Nanjing University Nanjing China School of Economics and Management Zhejiang University of Science and Technology Hangzhou China