Research on Satisfaction of the Cigarette Retailers in Tobacco Business Enterprises Based on PLS Path Model

被引：0
|
作者：
Huang, Dongbing [1 ]
Chen, Qingmei [1 ]
Zhu, Panpan [1 ]
机构：
[1] Guizhou Univ Finance & Econ, Guiyang 550004, Guizhou Provinc, Peoples R China
来源：
2013 INTERNATIONAL CONFERENCE ON MANAGEMENT (ICM 2013) | 2013年
关键词：
D O I：
暂无
中图分类号：
C93 [管理学];
学科分类号：
12 ; 1201 ; 1202 ; 120202 ;
摘要：
The cigarette retailers' satisfaction is an important indicator to measure the quality of service work provided by Chinese tobacco commercial enterprise, but it is difficult to measure. To solve this problem, firstly, the satisfaction index system of cigarette retailers is established with the CCSI (Customer Satisfaction Index) theory. Secondly, retailers satisfaction measurement is deeply discussed based on PLS (partial least square) path model of tobacco commercial enterprise, and the customer satisfaction index for parameters evaluation in the model are estimated. Finally, empirical analysis based on tobacco commercial enterprises case and relevant recommendations to enhance retailers' satisfaction for Chinese tobacco commercial enterprises are given.
引用
收藏
页码：979 / 987
页数：9
相关论文
共 50 条
  • [21] Enterprises' perceptions on business process re-engineering: a path analytic model
    Lu, HP
    Yeh, DC
    OMEGA-INTERNATIONAL JOURNAL OF MANAGEMENT SCIENCE, 1998, 26 (01): : 17 - 27
  • [22] Research on the "Trade plus Logistics" Business Model in Logistics Enterprises
    Wang, Lingling
    Huang, Liangfang
    PROCEEDINGS OF THE 2012 INTERNATIONAL CONFERENCE ON MANAGEMENT INNOVATION AND PUBLIC POLICY (ICMIPP 2012), VOLS 1-6, 2012, : 2204 - 2207
  • [23] RESPONSE-BASED SEGMENTATION IN PLS PATH MODELING: APPLICATION OF FIMIX-PLS TO AMERICAN CUSTOMER SATISFACTION INDEX DATA
    Rigdon, Edward E.
    Gudergan, Siegfried P.
    Ringle, Christian M.
    Sarstedt, Marko
    PROCEEDINGS OF THE 2010 ACADEMY OF MARKETING SCIENCE (AMS) ANNUAL CONFERENCE, 2015, : 145 - 145
  • [24] Enterprises' perceptions on business process re-engineering: A path analytic model
    Lu, Hsi-Peng
    Yeh, Da-Chin
    Omega, 1998, 26 (01): : 17 - 27
  • [25] Selected Factors of Employees' Job Satisfaction and Business Profile of Enterprises - Results of Own Research
    Lemanska-Majdzik, Anna
    CENTRAL EUROPEAN CONFERENCE IN FINANCE AND ECONOMICS (CEFE2015), 2015, : 373 - 381
  • [26] Research on Intelligent Manufacturing Technology of Tobacco Enterprises Based on RFID
    Wang, Peng
    Xu, Yuxing
    Zeng, Weiwei
    Applied Mathematics and Nonlinear Sciences, 2024, 9 (01)
  • [27] Research on Business Model Innovation Path of Internet Enterprise
    Liu Lili
    STRATEGY IN EMERGING MARKETS: MANAGEMENT, FINANCE AND SUSTAINABLE DEVELOPMENT, 2014, : 137 - 142
  • [28] Organizational Learning, Strategic Flexibility and Business Model Innovation: An Empirical Research Based on Logistics Enterprises
    Bao Yaodong
    Cheng Lin
    Zhang Jian
    PROCEEDINGS OF THE 2015 INTERNATIONAL CONFERENCE ON APPLIED MECHANICS, MECHATRONICS AND INTELLIGENT SYSTEMS (AMMIS2015), 2016, : 883 - 893
  • [29] Data mining research on sustainable business model innovation of enterprises based on particle swarm algorithm
    Hu, Jianxiong
    International Journal of Computational Systems Engineering, 2023, 7 (2-4) : 106 - 114
  • [30] Simulation Study for PLS Path Modelling with High-Order Construct: A Job Satisfaction Model Evidence
    Ciavolino, Enrico
    Nitti, Mariangela
    ADVANCED DYNAMIC MODELING OF ECONOMIC AND SOCIAL SYSTEMS, 2013, 448 : 185 - 207
12345