Research on Satisfaction of the Cigarette Retailers in Tobacco Business Enterprises Based on PLS Path Model

被引：0
|
作者：
Huang, Dongbing [1 ]
Chen, Qingmei [1 ]
Zhu, Panpan [1 ]
机构：
[1] Guizhou Univ Finance & Econ, Guiyang 550004, Guizhou Provinc, Peoples R China
来源：
2013 INTERNATIONAL CONFERENCE ON MANAGEMENT (ICM 2013) | 2013年
关键词：
D O I：
暂无
中图分类号：
C93 [管理学];
学科分类号：
12 ; 1201 ; 1202 ; 120202 ;
摘要：
The cigarette retailers' satisfaction is an important indicator to measure the quality of service work provided by Chinese tobacco commercial enterprise, but it is difficult to measure. To solve this problem, firstly, the satisfaction index system of cigarette retailers is established with the CCSI (Customer Satisfaction Index) theory. Secondly, retailers satisfaction measurement is deeply discussed based on PLS (partial least square) path model of tobacco commercial enterprise, and the customer satisfaction index for parameters evaluation in the model are estimated. Finally, empirical analysis based on tobacco commercial enterprises case and relevant recommendations to enhance retailers' satisfaction for Chinese tobacco commercial enterprises are given.
引用
收藏
页码：979 / 987
页数：9
相关论文
共 50 条
  • [1] Research on the Impact of China Manufacturing Enterprises on Business Performance Factors Based on PLS
    Cai Hua
    Shi Anna
    Hu Haiyun
    Wang Xiquan
    PLS '09: PROCEEDINGS OF THE 6TH INTERNATIONAL CONFERENCE ON PARTIAL LEAST SQUARES AND RELATED METHODS, 2009, : 150 - 155
  • [2] Research on regression model of product customer satisfaction based on PLS
    2005, China Mechanical Engineering Magazine Office, Wuchang, China (16):
  • [3] HEALTHCARE SERVICE QUALITY - CUSTOMER SATISFACTION: PLS PATH MODEL
    Yilmaz, Seda Basar
    Celik, H. Eray
    Yilmaz, Veysel
    ADVANCES AND APPLICATIONS IN STATISTICS, 2019, 54 (02) : 289 - 300
  • [4] Research of Customer Satisfaction Optimal Model based on Business CRM
    Wang, Guozheng
    ISBIM: 2008 INTERNATIONAL SEMINAR ON BUSINESS AND INFORMATION MANAGEMENT, VOL 2, 2009, : 295 - 298
  • [5] Research on Business Model Innovation of Ecotourism Enterprises
    Gao, Qianying
    Deng, Yulin
    EKOLOJI, 2018, 27 (106): : 301 - 306
  • [6] Research on business model innovation path
    Meng, Ying
    Lai, Xiaoyan
    PROCEEDINGS OF THE 2016 4TH INTERNATIONAL CONFERENCE ON SENSORS, MECHATRONICS AND AUTOMATION (ICSMA 2016), 2016, 136 : 57 - 60
  • [7] Research on the Integration Path of Technology Innovation and Business Model Innovation in Special-Purpose Vehicle Enterprises
    Xiao Ming
    Liu Yi-xuan
    PROCEEDINGS OF THE 2018 2ND INTERNATIONAL CONFERENCE ON ECONOMIC DEVELOPMENT AND EDUCATION MANAGEMENT (ICEDEM 2018), 2018, 290 : 147 - 150
  • [8] A study on customer satisfaction in the real estate market based on PLS path modeling
    Zhong, Yang Wei
    Liang, Zou Shu
    PROCEEDINGS OF THE 2007 INTERNATIONAL CONFERENCE ON MANAGEMENT SCIENCE AND ENGINEERING, FINANCE ANALYSIS SECTION, 2007, : 1024 - 1029
  • [9] Business Intelligence Application and Research on Small and Medium Enterprises Based on the SaaS Model
    Deng Shan
    Zhang Yimin
    ENTERPRISE GROWS IN SUSTAINING EFFICIENCY AND EFFECTIVENESS: 2010 INTERNATIONAL CONFERENCE ON THE DEVELOPMENT OF SMALL AND MEDIUM-SIZED ENTERPRISES, 2010, : 295 - 297
  • [10] Examining the relations between open innovation climate and job satisfaction with a PLS path model
    Ching-Sung Lee
    Yen-Cheng Chen
    Pei-Ling Tsui
    Tung-Han Yu
    Quality & Quantity, 2014, 48 : 1705 - 1722
12345