How valuable is word of mouth?

被引:0
|
作者
Dotan, Didi [1 ]
机构
[1] Tel Aviv Univ, Sackler Fac Med, IL-69978 Tel Aviv, Israel
关键词
D O I
暂无
中图分类号
F [经济];
学科分类号
02 ;
摘要
引用
收藏
页码:130 / 130
页数:1
相关论文
共 50 条
  • [31] Personal Word of Mouth, Virtual Word of Mouth, and Innovation Use
    Kawakami, Tomoko
    Kishiya, Kazuhiro
    Parry, Mark E.
    JOURNAL OF PRODUCT INNOVATION MANAGEMENT, 2013, 30 (01) : 17 - 30
  • [32] Creation and Consumption of Mobile Word of Mouth: How Are Mobile Reviews Different?
    Ransbotham, Sam
    Lurie, Nicholas H.
    Liu, Hongju
    MARKETING SCIENCE, 2019, 38 (05) : 773 - 792
  • [33] Expression Modalities: How Speaking Versus Writing Shapes Word of Mouth
    Berger, Jonah
    Rocklage, Matthew D.
    Packard, Grant
    JOURNAL OF CONSUMER RESEARCH, 2022, 49 (03) : 389 - 408
  • [34] How Word of Mouth Influence Brand Equity for Automotive Products in Indonesia
    Murtiasih
    Sucherly
    Siringoringo, Hotniar
    WORLD CONGRESS ON ADMINISTRATIVE AND POLITICAL SCIENCES, 2013, 81 : 40 - 44
  • [35] How Males and Females Differ in Their Likelihood of Transmitting Negative Word of Mouth
    Zhang, Yinlong
    Feick, Lawrence
    Mittal, Vikas
    JOURNAL OF CONSUMER RESEARCH, 2014, 40 (06) : 1097 - 1108
  • [36] How Consumers Evaluate eWOM (Electronic Word-of-Mouth) Messages
    Doh, Sun-Jae
    Hwang, Jang-Sun
    CYBERPSYCHOLOGY & BEHAVIOR, 2009, 12 (02): : 193 - 197
  • [37] Researching Word of Mouth
    East, Robert
    AUSTRALASIAN MARKETING JOURNAL, 2007, 15 (01): : 23 - 26
  • [38] Electronic Word of Mouth
    Bettina Lis
    Christian Neßler
    Business & Information Systems Engineering, 2014, 6 : 63 - 65
  • [39] WORD OF MOUTH ON HERPES
    不详
    EMERGENCY MEDICINE, 1977, 9 (10) : 179 - &
  • [40] Electronic Word of Mouth
    Lis, Bettina
    Nessler, Christian
    BUSINESS & INFORMATION SYSTEMS ENGINEERING, 2014, 6 (01) : 63 - 65