How valuable is word of mouth?

被引：0
|
作者：
Dotan, Didi [1 ]
机构：
[1] Tel Aviv Univ, Sackler Fac Med, IL-69978 Tel Aviv, Israel
来源：
HARVARD BUSINESS REVIEW | 2008年 / 86卷 / 04期
关键词：
D O I：
暂无
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
引用
收藏
页码：130 / 130
页数：1
相关论文
共 50 条
  • [1] How valuable is word of mouth?
    Kumar, V.
    Petersen, J. Andrew
    Leone, Robert P.
    HARVARD BUSINESS REVIEW, 2007, 85 (10) : 139 - +
  • [2] Whether and How Prepurchase Word of Mouth Affects Postpurchase Word of Mouth
    Dao, Hung M.
    Bhoumik, Kshitij
    Igarashi, Reika
    JOURNAL OF INTERACTIVE MARKETING, 2024, 59 (04) : 415 - 431
  • [3] How Word of Mouth Works in Advertising
    Precourt, Geoffrey
    JOURNAL OF ADVERTISING RESEARCH, 2015, 55 (01) : 2 - 3
  • [4] How Marketing Perks Influence Word of Mouth
    Lisjak, Monika
    Bonezzi, Andrea
    Rucker, Derek D.
    JOURNAL OF MARKETING, 2021, 85 (05) : 128 - 144
  • [5] HOW WORD-OF-MOUTH ADVERTISING WORKS
    DICHTER, E
    HARVARD BUSINESS REVIEW, 1966, 44 (06) : 147 - &
  • [6] Social hubs: A valuable segmentation construct in the word-of-mouth consumer network
    Wojnicki, AC
    ADVANCES IN CONSUMER RESEARCH, VOLUME XXXI, 2004, 31 : 521 - 522
  • [7] How Brand Innovativeness Generates Positive Word of Mouth
    Pham Hung Cuong
    Xuan-Doanh Nguyen-Le
    Liem Viet Ngo
    Nguyen Phong Nguyen
    AUSTRALASIAN MARKETING JOURNAL, 2024, 32 (01): : 56 - 64
  • [8] How Content Acquisition Method Affects Word of Mouth
    Chen, Zoey
    Berger, Jonah
    JOURNAL OF CONSUMER RESEARCH, 2016, 43 (01) : 86 - 102
  • [9] How limited consumption experiences affect word of mouth
    Saenger, Christina
    Thomas, Veronica L.
    MARKETING LETTERS, 2021, 32 (02) : 149 - 163
  • [10] Social word of mouth How trust develops in the market
    Hajli, Nick
    Lin, Xiaolin
    Featherman, Mauricio
    Wang, Yichuan
    INTERNATIONAL JOURNAL OF MARKET RESEARCH, 2014, 56 (05) : 673 - 689
12345