Cultural heritage tourism as a catalyst for sustainable development; the case of old Oyo town in Nigeria

Over the last century, cultural heritage in Nigeria has experienced advanced neglect and continual degradation. This debacle created a trend whereby heritage resources have been wholly or partially replaced by new structures. The few heritage remnants in the locale will disappear if schemes to ameliorate, conserve and adaptive reuse are lacking. This research seeks a paradigm shift that balances the debacle and creates a sustainable physical development and cultural identity. This study is an empirical analysis of Old Oyo town in Nigeria and how it might be transformed into a living heritage rather than a deteriorating locale. This paper utilises the case study approach by presenting examples of the regeneration of the historic city in Fez, Morocco and the Kano ancient area in Nigeria. The findings show culture-led urban regeneration as a viable strategy for place making and sustainable development. It has the potential to drive the needed heritage development in Old Oyo while contributing to its environmental, economic and social sustainability. In addition, the project's archeo-tourism potential is essential for socio-cultural sustainability and the revival of indigenous urban solutions and practices. Recommendations for the Old Oyo are crucial to developing the other heritage sites in Nigeria.