Tripartite evolutionary game and simulation analysis of governments, enterprises, and consumers under a carbon-generalised system of preferences

China's pilot carbon-generalised system of preferences reflects its commitment to net-zero transition. To understand market development under this system, we built an evolutionary game model involving governments, enterprises, and consumers. Using MATLAB and SciPy, we conducted experimental analyses and numerical simulations that considered uncertainty in consumers' purchasing behaviour. The results highlight six key factors influencing the game among three players. By considering these factors, we constructed a green market governance mechanism based on constraint, market, and reverse-forcing mechanisms. Emphasising fair benefit distribution across time periods promotes cooperation and environmental justice, leading to green market development.