Digital immersive interactive experience design of museum cultural heritage based on virtual reality technology

With the upsurge of urban construction, public buildings such as museums have attracted more and more attention as the business card of the city. The museum business is developing rapidly, and the artistic concepts appearing in museums are gradually differentiated and conceptualized, paying more attention to the experience and feeling of the visitors. With the continuous intervention of high technology and new media, the visual expression of museums has become more diverse. With the advent of virtual reality (VR) technology, more and more technological means have been introduced into the design of museum exhibits. It eliminates the boring feeling of the general public about the original exhibition method of the museum, while enriching the fun of visiting the museum. To provide visitors with an immersive experience in which virtual and reality intersect, we study the design of a digital immersive interactive experience for museum cultural heritage based on VR technology. By combining current technological development and policy advantages, we describe the innovative ideas and design schemes of museums applying VR and augmented reality technology and discuss the practical value and importance of establishing designs through experiments. The experimental data show that the use of VR technology to digitally design the cultural heritage of museums enhances the immersion and interaction of tourists in the experience, and the score for the VR model was 9.23% higher than that of the traditional forms, which shows that VR promotes the dissemination of the cultural heritage of museums.