Understanding barriers to adoption of sustainable nitrogen management practices in California

Achieving sustainability in agricultural nitrogen (N) management relies on farm-ers' decisions to reduce fertilizer inputs and adopt conservation management practices. Understanding the drivers and barriers to farmers' adoption of improved N management practices is critical to developing effective management and policy approaches on this intrac-table challenge. Existing research on farmer behavior has assumed that any barrier to adoption will result in lower practice adoption rates, without fully understanding how barriers may vary across different management practices, farm and farmer types, and stages of adoption. By leveraging two farmer survey data sets (total n > 1,900), this study diagnoses key barri-ers to adoption across 11 different N management practices and a large diversity of farmer and farm types across the California Central Valley. We find resource constraints, technical knowledge, and uncertainty emerge as key barrier types that differentially affect farmers at various stages of adoption. On a practice-by-practice basis, uncertainty barriers appear great-est for nonadopters of a practice, whereas practice adopters are more likely to report resource barriers. Across management practices at the farm level, farmers with higher self-reported conservation orientations are more likely to report being affected by all barrier types, as compared to their peers with lower self-reported conservation orientations. Our findings demonstrate that barriers to adoption are more complex than simply the factors that predict lower adoption, as both adopters and nonadopters experience barriers. Furthermore, factors that typically predict higher adoption, such as conservation motivation, do not insulate a farmer from facing barriers to adoption. We consider how adopters are likely to go through a learning process while moving from considering to fully implementing a new practice, during which different barriers to behavior change may be encountered. We argue that interventions intended to motivate farmer adoption of improved management practices need to take more nuanced approaches to understanding how barriers to adoption are likely to vary across stages of adoption, farm and farmer type, and specific management practices.