Analysis of Competitive Intelligence in Retail Management in the Jordanian Market from the Consumer's Perspective

This study analyses the competitive intelligence in retail management in the Jordanian market from the consumer's perspective. The study used stratified and random sampling process and collected the data from 334 respondents of the various retail sectors. In addition, this study employed uses the Partial Least Squares Structural Equation Modelling (PLS-SEM) technique. The outcomes disclose several substantial connections. Jordanian sellers' market efficiency is favourably pertaining to expertise of rivals, understanding of consumers, market knowledge, technological expertise, and intelligence of determined alliances. These results emphasise the value of recognizing competitive strategies, customer actions, market trends, tactical alliances, and technological growths for market success. Nevertheless, the research study discovers no significant favourable relationship in between social intelligence and market efficiency in the Jordanian retail industry. This research suggests that while social knowledge is important, its direct impact on immediate market efficiency in this specific atmosphere may be limited. Overall, this research study supplies an useful understanding of the complex relationship between facets of intelligence and market performance in the Jordanian retail market from the consumer's perspective. The effects of these findings for are helpful for retail professionals as they highlight the significance of reviewing competitors, utilizing consumer-oriented methods, integrating modern technologies, and developing calculated collaborations to enhance competitors and market performance. This study not only contributes to the scholastic conversation however additionally gives purposeful assistance for retail monitoring techniques in the dynamic and competitive Jordanian market.