News reading on smartphones: How do mood, modality interactivity, and news story length influence news engagement?

被引：1
|
作者：
Wang, Ruoxu [1 ,3 ]
Haigh, Michel [2 ]
机构：
[1] Univ Memphis, Dept Journalism & Strateg Media, Memphis, TN USA
[2] Texas State Univ, Sch Journalism & Mass Commun, San Marcos, TX USA
[3] Dept Journalism & Strateg Media, 314 Meeman Journalism Bldg, Memphis, TN 38152 USA
来源：
BEHAVIOUR & INFORMATION TECHNOLOGY | 2024年 / 43卷 / 16期
关键词：
Smartphone; news reading; mood; interactivity; news story length; user engagement; MEDIA; PERSUASION; MESSAGES; CLICKING; SCREEN; TIME; BIAS;
D O I：
10.1080/0144929X.2024.2306483
中图分类号：
TP3 [计算技术、计算机技术];
学科分类号：
0812 ;
摘要：
A 2 (Mood: Positive vs. Negative) x 2 (Modality Interactivity: Scrolling vs. Swiping) x 2 (Length: Long form vs. Short Form) between-subject experiment (N = 330) was conducted to examine the impact of mood, modality interactivity, and news story length on news engagement under the context of smartphone news reading. Results showed news story length had a main effect on informativeness. A mood and news story length interaction on perceived usability, currency, and bias was obtained. In addition, a three-way interaction of mood, modality interactivity, and news story length on temporary dissociation was obtained. Theoretical and practical implications were discussed.
引用
收藏
页码：4192 / 4207
页数：16
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