Are we paying attention to the right metric? The impact on firm value of consumers' perceptions versus actual corporate social responsibility actions

被引：3

作者：

Groening, Christopher ^{[1
]}

Peloza, John ^{[2
]}

机构：

[1] Kent State Univ, Ambassador Crawford Coll Business & Entrepreneursh, Dept Mkt & Entrepreneurship, Kent, OH 44242 USA

[2] Univ Kentucky, Gatton Coll Business & Econ, Lexington, KY 32306 USA

来源：

JOURNAL OF CLEANER PRODUCTION | 2023年 / 417卷

关键词：

CSR; Firm value; Tobin's q; Perception; FINANCIAL PERFORMANCE; SERVICE FAILURES; CUSTOMER; CSR; SUSTAINABILITY; RESPONSES; IRRESPONSIBILITY; SATISFACTION;

D O I：

10.1016/j.jclepro.2023.137981

中图分类号：

X [环境科学、安全科学];

学科分类号：

08 ; 0830 ;

摘要：

Managers expect that firms' investments that increase the level of Corporate Social Responsibility (CSR) or reduce the level of Corporate Social Irresponsibility (CSiR) will improve relationships with key stakeholders, especially consumers. However, consumers' perceptions of CSR and CSiR may not match the actual firm activities. Our research addresses a current gap in knowledge how do consumers' perceptions of CSR and CSiR activities impact corporate financial performance relative to actual firm CSR and CSiR. To this end, we present a robust, longitudinal measure of consumers' CSR and CSiR perceptions of 51 business-to-consumer (B2C) firms consisting of more than 40,000 observations over three years. We find that consumers' perceptions of CSR/iR shape their purchase intentions to a greater degree than do measures of actual CSR/iR actions. Moreover, willingness to purchase mediates the relationship between purchase intentions and firm financial outcomes.

引用

页数：11