Social media and Generation Z

被引：2

作者：

Marugan Solis, Fernando ^{[1
]}

Martin Critikian, Davinia ^{[2
]}

机构：

[1] Univ CEU San Pablo, Madrid, Spain

[2] LSPR Commun & Business Inst, Jakarta, Indonesia

来源：

DOXA COMUNICACION | 2023年 / 36期

关键词：

Communication; advertising; social networks; generation Z; Lifestyle;

D O I：

10.31921/doxacom.n36a1707

中图分类号：

G2 [信息与知识传播];

学科分类号：

05 ; 0503 ;

摘要：

This article seeks to analyse the currently evolution of the uses of Social Media. The Generation Z are changing the relationship between users of social networks, evolving towards a more active role. We have two objectives in this article: analyse how young people interact with Social Media and what contents they prefer. Within a context in which COVID 19 has made change this relationships. In order to know these uses, a qualitative and also a quantitative study has been carried out, with sur-veys between young people (11-18 years old).

引用

页码：381 / 399

页数：19

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