Knowledge Transfer and Innovation: Universities as Catalysts for Sustainable Decision Making in Industry

The urgency of addressing the climate crisis has heightened the need to make sustainable decisions. Universities and research institutions are uniquely able to help develop and disseminate useful information for industry, specifically small and medium enterprises. This case study examines the collaboration between the Guelph Turfgrass Institute (GTI) and the turfgrass industry that culminated in the creation of a "Turf Net Present Value Model". This model enables turfgrass installers, managers, and local municipalities to determine the structure of their turfgrass systems, natural or artificial, and estimate the net present value (NPV) over an extended period. A conceptual model for effective industry-university collaboration is then used to evaluate the knowledge transfer between academia and industry, showcasing a knowledge-transfer framework for improved decision-making and sustainability in sports facilities.