Keys to Usability in Retail E-Commerce: A Systematic Review of the Literature

被引：1
|
作者：
Rodriguez-Carmona, Laura Melendo [1 ]
Duro, Pilaryustres [2 ]
Cuesta-Valino, Pedro [3 ]
机构：
[1] Univ Camilo Jose Cela, Fac Commun & Humanities, Madrid, Spain
[2] Univ Camilo Jose Cela, Legal & Econ Sci, Madrid, Spain
[3] Univ Alcala, Dept Econ & Management, Madrid, Spain
来源：
UCJC BUSINESS AND SOCIETY REVIEW | 2024年 / 80期
关键词：
CUSTOMER EXPERIENCE; ONLINE; SATISFACTION; IMPACT;
D O I：
10.3232/UBR.2024.V21.N1.17
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
This study made a systematic review of the literature using the PICOC methodology. The results related to methods, tools, criteria, development and purchasing stages involved in the evaluation of website usability are described. It was demonstrated that usability and user experience studies in websites have become more popular in the last ten years.
引用
收藏
页码：778 / 815
页数：38
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