Influence of news interest, payment of digital news, and primary news sources in media trust. A moderated mediation model

被引：1
|
作者：
Vara-Miguel, Alfonso [1 ]
Medina, Mercedes [1 ]
Gutierrez-Renteria, Maria Elena [2 ]
机构：
[1] Univ Navarra, Dept Mkt & Media Management, Pamplona, Spain
[2] Univ Panamericana, Sch Commun, Guadalajara, Mexico
来源：
JOURNAL OF MEDIA BUSINESS STUDIES | 2024年 / 21卷 / 04期
关键词：
Media trust; paywall; media exposure; media sources; news interest; SELECTIVE EXPOSURE; PEOPLE WATCH; FAKE NEWS; CREDIBILITY; CONSUMPTION; JOURNALISM; COMMUNICATION; ASSOCIATION; SKEPTICISM; PREDICTORS;
D O I：
10.1080/16522354.2023.2214447
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
This study investigated the mediating effect of the primary type of news source used by audiences on the relationship between interest in news and media trust. In addition, this study explored the moderating role of payments for digital news. Based on 12,252 respondents from six countries (the United Kingdom, the United States, France, Spain, Germany, and Finland), the study confirms that the type of news source chosen by audiences significantly mediates the relationship between interest and media trust. This mediation is not moderated by the payments for digital news. Furthermore, there is no direct association between payment and media trust, although data shows that direct effect of interest in media trust is slightly moderated by payment for digital news.
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页码：315 / 339
页数：25
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