Towards Innovation Performance of the Hospitality and Tourism Industry: Interplay among Business Ethics Diffusion, Service Innovation, and Knowledge-Sharing

This paper examines the direct relationship between business ethics diffusion and innovation performance. This study also investigates the mediating role of service innovation and the moderating role of knowledge-sharing between business ethics diffusion and innovation performance. This is quantitative research, and cross-sectional data were collected from hotels and tourism firms through adapted scales. The results show that business ethics diffusion and innovation performance are directly linked. Service innovation acts as a mediator between business ethics diffusion and innovation performance. Findings also demonstrate that knowledge-sharing moderates significantly between business ethics diffusion and innovation performance. Service innovation performs a crucial role in enhancing the innovation abilities of the hospitality and tourism industry. The current study shows that knowledge-sharing enhances the effects of business ethics diffusion on innovation performance. The theoretical model enlightens the critical role of business ethics diffusion in promoting a high level of service innovation among individuals to boost innovation performance for the hospitality and tourism industry.