How Small and Medium Enterprises Achieve Innovation Performance? An Investigation of Influential Factors

The study in hand investigated the innovation performance (IP) of SMEs explaining the role of digital platforms (DPs), innovation strategy (IS), and innovation culture (IC). In the current study, we also tested the intervening role of IC. A total of 387 top management officials served in SMEs were approached for the purpose of data collection. For the purpose of data analysis, SPSS 25.0 and various statistical techniques were used for analysis. Results revealed that DPs significantly predicted IC and IP of SMEs. Moreover, the outcomes of analysis also revealed that IC plays a mediating role between DPs and IP. The SMEs of developing economies contribute significantly, however operating in a dynamic scenario which demanded continuous innovation in the business operation of the business entities. Only those businesses survive in the dynamic environment which updates its operation, methods, and products according to customers' demand. Hence, IP becomes critical for SMEs to flourish the business activities. Therefore, the current research endeavor highlights the role of DPs, IC, and IS on innovation activities of SMEs.