The motivational power of mobile gamified exercise apps

被引：2
|
作者：
Bitrian, Paula [2 ]
Buil, Isabel [1 ]
Catalan, Sara [2 ]
机构：
[1] Univ Zaragoza, Fac Business & Econ, Dept Mkt Management, Maria Luna S-N,Edificio Lorenzo Normante, Zaragoza 50018, Spain
[2] Univ Zaragoza, Fac Business & Econ, Dept Mkt Management, Gran Via 2, Zaragoza 50005, Spain
来源：
CUADERNOS DE GESTION | 2023年 / 23卷 / 02期
关键词：
Gamification; Mobile Apps; Health; Psychological Needs; Motivation; SELF-DETERMINATION THEORY; INFORMATION-SYSTEMS; NEED SATISFACTION; PHYSICAL-ACTIVITY; PLS-SEM; GAMIFICATION; BENEFITS; GAME; HEALTH; PERSISTENCE;
D O I：
10.5295/cdg.211629pb
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
This study analyses how gamification motivates users of gamified mobile exercise apps and enhances their health. Data from 276 Fitbit users were analysed using structural equation modelling. The findings showed that feelings of competence and autonomy arise when exercise apps include achievement and progression-oriented affordances, and that feelings of relatedness arise with social, immersion and achievement and progression-oriented affordances. They also revealed that exercise apps should satisfy the needs for competence and relatedness to develop individuals' intrinsic motivation, which in turn leads to greater physical, mental and social health. These findings offer insights for managers in this industry.
引用
收藏
页码：21 / 36
页数：16
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