Predicting the intention to use an e-learning module on climate-smart horticulture

The recent surge of information and communication technologies (ICTs) has changed nearly every business, including horticulture. Farmers can use climate information and ICT-based agro-advisory services to help them make seasonal decisions, technology choices and marketing strategies. Such drastic changes are upending traditional horticultural practices, and introducing a plethora of new opportunities and challenges. This study aimed to identify the factors influencing farmers' intention to use an e-learning module. The study included 137 respondents from two districts in Arunachal Pradesh, North East India. The technology acceptance model was used as a basis for the study. Dijkstra-Henseler's extracted and Heterotrait-Monotrait ratio of correlations were used to assess the reliability and validity of scale. ADANCO software was used to perform PLS-SEM, which showed that facilitating conditions and subjective norms had a significant positive effect on the intention to use an e-learning module. The proposed model had a good fit.