Investigating the impact of artificial intelligence on human resource functions in the health sector of China: A mediated moderation model

Artificial intelligence (AI) is rapidly transforming the way human resources (HR) functions are carried out in the health sector of China. This study aims to scrutinize the impact of artificial intelligence on the human resource functions operating in the healthcare sector through technological awareness, social media influence, and personal innovativeness. Additionally, this study examines the moderating role of perceived risk between technological awareness and human resources functions. An online questionnaire was administered to human resources professionals in the health sector of China to gather data from 363 respondents. Partial least squares structural equation modeling (PLS-SEM), a statistical procedure, is implemented to investigate the hypothesis of the projected model of artificial intelligence and human resource functions. The research findings reveal that artificial intelligence significantly influences human resource functions through technological awareness, social media influence, and personal innovativeness. Furthermore, perceived risk significantly moderates the relationship between technological awareness and human resource functions. The findings of this study have important implications for HR practitioners and policymakers in the health sectors of China, who can leverage artificial intelligence technologies to optimize and improve organizational performance. However, its adoption needs to be carefully planned and managed to reap the full benefits of this transformative technology.