Investigating the impact of consumers' patriotism and ethnocentrism on purchase intention: Moderating role of consumer guilt and animosity

被引：12

作者：

Mishra, Sita ^{[1
]}

Shukla, Yupal ^{[2
]}

Malhotra, Gunjan ^{[1
]}

Arora, Vibha ^{[3
]}

机构：

[1] Inst Management & Technol, Ghaziabad, India

[2] Univ Bologna, Dept Management, Bologna, Italy

[3] ICFAI Business Sch, Gurugram, India

来源：

INTERNATIONAL BUSINESS REVIEW | 2023年 / 32卷 / 04期

关键词：

Consumer guilt; Consumer animosity; Consumer ethnocentrism; Patriotism; Consumer purchase intentions; NATIONAL IDENTITY; ANTICIPATED GUILT; COUNTRY BIAS; FOREIGN; BRAND; ANTECEDENTS; MODEL; CONSEQUENCES; PRODUCTS; COSMOPOLITANISM;

D O I：

10.1016/j.ibusrev.2022.102076

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

The present study aims to examine how consumer guilt and consumer animosity, as moderators, can impact consumers' purchase intention toward domestic products. A total of 385 responses were used to test the proposed relationship. PROCESS macro was used to examine the mediating and moderating relationships. The present study provides guidance to international marketers on why and how they should do extra efforts to mitigate guilt feeling. The study contributes to the growing body of literature on consumer ethnocentrism by investigating moderating role of consumer guilt and consumer animosity.

引用

页数：12

共 50 条

[11] Nationalistic Sentiments of Chinese Consumers: The Effects and Determinants of Animosity and Consumer Ethnocentrism
Ishii, Kenichi
JOURNAL OF INTERNATIONAL CONSUMER MARKETING, 2009, 21 (04) : 299 - 308
[12] Un)Willingness of Indonesian Consumers to Purchase Indonesian Traditional Textile Made in China: The Role of Animosity and Ethnocentrism
Suhud, Usep
Tarma, Tarma
Maulida, Ernita
Wibowo, Setyo Ferry
Ambarwati, Mely
VISION 2025: EDUCATION EXCELLENCE AND MANAGEMENT OF INNOVATIONS THROUGH SUSTAINABLE ECONOMIC COMPETITIVE ADVANTAGE, 2019, : 4778 - 4790
[13] Consumer behavior and tourists' green purchase intention of Gen Z consumers: Moderating role of environmental knowledge
Surahman
Lesmana, Dadang
Naprida, Dewi
Wibowo, Bagus Rai
Yudaruddin, Rizky
INNOVATIVE MARKETING, 2023, 19 (04) : 220 - 233
[14] The role of animosity, ethnocentrism, perceived quality, and purchase intention in evaluating the country-of-origin effect for wines
Pagan, Karina Munari
Pagan, Natalia Munari
dos Santos, Vanessa Martins
INTERNATIONAL JOURNAL OF WINE BUSINESS RESEARCH, 2025,
[15] Understanding purchase intention towards Chinese products: Role of ethnocentrism, animosity, status and self-esteem
Narang, Ritu
JOURNAL OF RETAILING AND CONSUMER SERVICES, 2016, 32 : 253 - 261
[16] Role of consumer ethnocentrism on purchase intention toward foreign products: Evidence from data of Vietnamese consumers with Chinese products
Ha Nguyen, Ngoc
Dao, Trung Kien
Duong, Thanh Thuy
Nguyen, Tuan Thanh
Nguyen, Van Ky
Dao, Thi Lanh
HELIYON, 2023, 9 (02)
[17] The impact of basic values on consumer purchase intention of takaful with moderating role of similarity of competitors
Sarfraz, Amer
Khurshid, Asif
Ahmad, Wisal
JOURNAL OF ISLAMIC ACCOUNTING AND BUSINESS RESEARCH, 2022, 13 (06) : 865 - 880
[18] Consumers' intention to purchase electric vehicles: the moderating role of environmental awareness
He, Xiuhong
Hu, Yingying
Hong, Ziying
JOURNAL OF ENVIRONMENTAL PLANNING AND MANAGEMENT, 2025, 68 (04) : 935 - 956
[19] Do consumer ethnocentrism and animosity affect the importance of country-of-origin in dairy products evaluation? The moderating effect of purchase frequency
Yang, Rongbin
Ramsaran, Roshnee
Wibowo, Santoso
BRITISH FOOD JOURNAL, 2022, 124 (01): : 159 - 178
[20] THE IMPACT OF CONSUMER ETHNOCENTRISM, ANIMOSITY AND PRODUCT JUDGMENT ON THE WILLINGNESS TO BUY
Danilwan, Y.
Dirhamsyah
Pratama, I
POLISH JOURNAL OF MANAGEMENT STUDIES, 2020, 22 (02): : 65 - 81

← 1 2 3 4 5 →