Advanced marketing analytics using partial least squares structural equation modeling (PLS-SEM)

被引：22
|
作者：
Sarstedt, Marko [1 ,2 ]
Liu, Yide [3 ]
机构：
[1] Ludwig Maximilians Univ Munich LMU, Munich, Germany
[2] Babes Bolyai Univ Cluj, Cluj Napoca, Romania
[3] Macau Univ Sci & Technol, Macau, Peoples R China
来源：
JOURNAL OF MARKETING ANALYTICS | 2024年 / 12卷 / 01期
关键词：
D O I：
10.1057/s41270-023-00279-7
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
引用
收藏
页码：1 / 5
页数：5
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