Service Design as Formgiving: Breaking Free from the Marketing-Dominant Logic

被引：0
|
作者：
Secomandi, Fernando
机构：
[1] Faculty of Industrial Design Engineering, Delft University of Technology
来源：
DESIGN ISSUES | 2024年 / 40卷 / 01期
关键词：
service design; service-dominant logic; formgiving;
D O I：
10.1162/desi_a_00745
中图分类号：
TU [建筑科学];
学科分类号：
0813 ;
摘要：
This article presents a critique of Vargo and Lusch's service-dominant logic (SD Logic) and proposes an alternative basis for service design. The proposed approach builds upon the formgiving tradition outlined in Maldonado's definition of industrial design. More specifically, the article questions SD Logic's neglect of service materiality and emphasizes the need for a deliberate reevaluation of formgiving, taking into account the unique materiality of services exchanged in face-to-face interactions.
引用
收藏
页码：77 / 91
页数：15
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