LEADING IN THE DIGITAL AGE: CONCEPTUALISING DIGITAL LEADERSHIP AND ITS INFLUENCE ON SERVICE INNOVATION PERFORMANCE

Although firms rely on employees' innovative work behaviour and effective leadership to achieve service innovation performance, these relations remain underexplored, especially regarding digital leadership. We conceptualise a digital leader's capabilities and explore influences on innovative work behaviour and service innovation performance, using the dynamic capabilities view as a theoretical lens. Applying a multi-method exploratory research design, our qualitative results, based on 34 expert interviews, deliver a taxonomy of digital leadership capabilities along three dimensions. With 249 survey participants, we quantitatively tested dimensional influences individually (multidimensional view) and collectively (unidimensional view) using structural equation modelling. In line with our mediation results, both views are significantly positively related to innovative work behaviour; still, only the unidimensional view significantly influences service innovation performance. Our results underpin the comprehensive character of digital leadership capabilities contributing to innovation research with a new "antecedal" perspective. We also provide practical relevance by revealing innovation-effective leadership capabilities.