The Impact of Cultural Institutes on International Tourism

被引:1
|
作者
Lo, Melody [1 ]
Lien, Donald [2 ]
Bojanic, David C. [1 ]
机构
[1] Missouri Univ Sci & Technol, Kummer Coll Innovat Entrepreneurship & Econ Dev, Rolla, MO USA
[2] Univ Texas San Antonio, Carlos Alvarez Coll Business, Business, Dept Econ, One UTSA Circle, San Antonio, TX 78249 USA
来源
INTERNATIONAL TRADE JOURNAL | 2023年 / 37卷 / 01期
关键词
Cultural institutes; linguistic distance; tourism arrivals; LINGUISTIC DISTANCE; PANEL-DATA; GRAVITY; BORDER; TRADE; WORLDWIDE; CHOICE; CHINA;
D O I
10.1080/08853908.2022.2128478
中图分类号
F [经济];
学科分类号
02 ;
摘要
It has been recognized that cultural institute programs that first started after World War II and aim to improve language familiarity and cultural awareness are beneficial for FDI and trade. We use gravity models to examine the impact from both the German Goethe-Institut and Chinese Confucius Institute (two large-scaled cultural institute programs) on tourism arrivals, a form of international trade. We find a positive impact on tourism arrivals from the Confucius Institute program but a negative impact from the Goethe-Institut program. In addition, both the Goethe-Institut and Confucius Institute programs help to reduce the impact of linguistic distance on international tourism.
引用
收藏
页码:27 / 46
页数:20
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