Methodological Strategy for the Development of Academic Motivation of First-year High School Students in the Face of the New Normal

Academic demotivation is a determining factor in the risk of dropping out of school, it prevents the student from maintaining a behavior oriented to student achievement, low self-esteem and the formation of an erroneous self-concept; which became evident in the face of the changes in the educational context as a result of Covid-19. In view of the academic demotivation shown by the students when returning to face-to-face classes, the objective of the research was to design a methodological strategy for the development of the students' academic motivation in the face of the new normality. The sample consisted of 126 students, and the research approach was mixed. The method used was the survey, the results of which show that 54.76% of the students feel unmotivated to continue their studies. Based on the results obtained, a methodological strategy was designed for the development of students' academic motivation.