在线健康社区用户信息服务使用意愿研究

被引：64
|
作者：
吴江
李姗姗
机构：
[1] 武汉大学信息管理学院
来源：
情报科学 | 2017年 / 35卷 / 04期
关键词：
在线健康社区; 信息服务; 使用意愿; 感知风险; 感知信任;
D O I：
10.13833/j.cnki.is.2017.04.022
中图分类号：
G252 [读者工作];
学科分类号：
摘要：
【目的/意义】在线健康社区逐渐成为用户获取医疗信息服务的重要途径。【方法/过程】基于感知价值理论,构建在线健康社区用户信息服务使用意愿影响因素模型,采用问卷调查方法收集数据,利用Smart PLS 3.0工具检验提出的假设,并进一步探究性别对影响效果的调节作用。【结果/结论】研究结果表明:社会支持、成就需要和感知信任对用户使用意愿具有显著地正向影响,感知风险对用户使用意愿具有显著地负向影响,对于不同性别用户,各变量的影响效果有一定的差异。
引用
收藏
页码：119 / 125
页数：7
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