风险厌恶、信息获取能力与农户绿色防控技术采纳行为分析

被引：134

作者：

高杨 ^{[1
,2
]}

牛子恒 ^{[1
,2
]}

机构：

[1] 曲阜师范大学经济学院

[2] 曲阜师范大学食品安全与农业绿色发展研究中心

来源：

中国农村经济 | 2019年 / 08期

关键词：

风险厌恶; 信息获取能力; 实验经济学; 项目反应理论; 绿色防控技术;

D O I：

暂无

中图分类号：

F326.13 [园艺作物];

学科分类号：

020205 ; 1203 ; 0202 ;

摘要：

本文以山东省445户菜农为例,采用实验经济学方法测度菜农的风险厌恶程度以及采用项目反应理论模型测度菜农的信息获取能力,在此基础上借助Logit模型分析风险厌恶程度和信息获取能力对菜农绿色防控技术采纳行为的影响,并探讨信息获取能力是否有助于缓解风险厌恶对菜农绿色防控技术采纳行为的抑制作用。研究结果表明:样本菜农大部分为风险厌恶型;能够利用的信息获取渠道(尤其是区分度较高的渠道)数目越多的菜农,其信息获取能力越强;风险厌恶程度对菜农绿色防控技术采纳行为产生显著的负向影响,信息获取能力对菜农绿色防控技术采纳行为产生显著的正向影响,且信息获取能力能够缓解风险厌恶对菜农绿色防控技术采纳行为的抑制作用。

引用

页码：109 / 127

页数：19

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