信息不对称下制造商激励合同及价格策略研究

被引：9

作者：

徐和

彭伟真

机构：

[1] 华中科技大学管理学院

来源：

系统工程学报 | 2017年 / 32卷 / 04期

关键词：

不对称信息; 激励合同; 差异定价; 订货策略;

D O I：

10.13383/j.cnki.jse.2017.04.005

中图分类号：

F274 [企业供销管理]; F425 [工业企业组织和经营管理];

学科分类号：

1201 ;

摘要：

针对成本信息不对称和价格可变的情形,构建了制造商从常规供应商和紧急供应商的订货模型.研究了紧急供应商的激励合同设计、制造商的最优订货量(与常规供应商)和价格决策问题,并比较了差异定价和统一定价两种方式对制造商决策和各企业期望利润的影响.研究表明:在差异定价情形下,制造商将对交货期较短的产品制定更低的产品销售价格.紧急供应商的存在将减少常规供应商的利润,并增加制造商的利润.与统一定价策略相比,采用差异定价策略将减少制造商向常规供应商的订货量,并提高其总体期望利润.

引用

页码：474 / 485

页数：12

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