Laundry Detergent in China

Market current situation Revenue for the soap, washing powder and synthetic detergent manufacturing industry in China has been increasing at an average annualized rate of 6.5%over the past five years. In 2018, industry revenue is expected to grow 4.0%to$44.8 billion. Industry growth has been driven by rising hygiene awareness in China and the rapid development of synthetic detergents, including laundry detergent and liquid soap. In addition, the growing purchasing power of Chinese consumers has led to a declining sensitivity to product prices. Last, there are over4,000 manufacturers, distributors and agents nationwide,which has supported the development of the retailing