Mobile Technologies Adoption: An Exploratory Case Study

被引：0
|
作者：
褚燕
黄丽华
机构：
[1] School of Management Fudan University
[2] Shanghai 200433 China
来源：
TsinghuaScienceandTechnology | 2008年 / 03期
基金：
中国国家自然科学基金;
关键词：
mobile technology; task-technology fit (TTF); adoption model; usage;
D O I：
暂无
中图分类号：
TN929.5 [移动通信];
学科分类号：
摘要：
Based on the theory of task-technology fit and literature review of mobile technology acceptance, a research model is presented based on the features of mobile technologies and the actual usage of mobile applications in business environments, which identifies the characteristics of mobile applications and fitting tasks. An exploratory case is studied to understand how ABC Company, Hong Kong, utilizes mobile selling applications in their sales management process. This study gives some managerial suggestions for enterprises to successfully use mobile applications.
引用
收藏
页码：300 / 305
页数：6
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