网络购物感知等待时间消极影响机理研究——订单处理时间vs.商品配送时间

被引：5

作者：

张初兵 ^{[1
,2
]}

李东进 ^{[1
]}

吴波 ^{[2
]}

段建华 ^{[2
]}

机构：

[1] 南开大学商学院

[2] 天津财经大学商学院

来源：

兰州学刊 | 2016年 / 02期

基金：

中国博士后科学基金;

关键词：

网络购物; 感知等待时间; 愤怒; 后悔; 行为意向;

D O I：

暂无

中图分类号：

F724.6 [电子贸易、网上贸易]; F259.22 [物资流通];

学科分类号：

1201 ; 1202 ; 020205 ;

摘要：

为剖析网购感知等待时间的消极影响机理,首次从过程视角提出网购感知等待时间的两维构念,即感知订单处理时间和感知商品配送时间。运用问卷调查法收集数据,采用基于偏最小二乘的方差分析法,对构建的概念模型进行假设检验。研究结果表明:等待不满对感知订单处理时间和感知商品配送时间与等待愤怒和后悔的关系均有中介作用;感知商品配送时间对等待不满的直接影响更强;感知订单处理时间对后悔的总效应更强,而感知商品配送时间对等待愤怒的总效应更强;感知商品配送时间对转换意向与负面口碑相传的总效应更强。

引用

页码：176 / 186

页数：11

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