Non-Governmental Organizations in Public Diplomacy: Bright Prospects

In recent years, as one of the important diplomatic spheres China has vigorously explored, public diplomacy has attracted great attention. In July 2009, President Hu Jintao for the first time explicitly put forward that "We should strengthen public diplomacy and cultural diplomacy, carry out various forms of cultural exchanges with other countries and make steady headway in spreading China’s excellent culture", thus has elevated public diplomacy to a